Tagged: Naya Samay Nayi Soch

A brand new initiative from Eicher Trucks & Buses that goes beyond business

Brand new initiative from Eicher

Eicher Trucks & Buses has conceptualized ‘Naya Samay Nayi Soch’ 360 degree brand initiative. Currently the B2B business is very transaction driven. However, in the past 70 years, there has been an evolution of...