When Everything Looked Sorted, Life Had Other Plans

After the success of GPS Suvidha, things were finally looking bright.
Transporters had started earning extra income through GPS partnerships, the number of tracking-related calls had reduced, and fleet owners were sharing real-time locations directly with companies.

It felt like a win-win situation for everyone in the ecosystem – and for us, it seemed like
TruckSuvidha had entered its next growth phase.
The business was scaling, operations were streamlined, and for the first time, we were seeing a future that looked stable.
In our minds, we were ready to play in crores.

Then Came November 8, 2016.

A date every Indian entrepreneur remembers – the night of demonetization.
For the logistics industry, where cash was king, it was like pulling the brakes on a running truck.

The transport ecosystem runs on daily settlements, fuel payments, and driver advances – all majorly in cash.
Suddenly, everything was on pause.

Fleet owners were struggling to pay drivers.
Transporters weren’t sure whether to invest in new tech or hold onto whatever liquidity they had left.
And just like that, the momentum we had built started slowing down.

Read More:- Beyond Commissions: Building an Ecosystem, Not Just a Platform

Two Sides of the Same Coin

It was a confusing time.
On one hand, we had hope – believing that this move would push the industry toward digitization.
On the other, there was hesitation – no one wanted to talk about technology when survival itself was uncertain.

We realized something important then:

“In India, every external shift – economic, political, or social – directly impacts logistics first.”

Because if goods don’t move, the economy doesn’t either.

Also Read:- From TruckSuvidha to GPS Suvidha: Changing the Game in Indian Logistics

Finding Balance Amid Disruption

Those months were tough.
But like every other roadblock, this too became a lesson in resilience.
Slowly, the chaos settled.
Transporters adapted, digital payments grew, and businesses found new ways to operate.

And just when things started coming back on track –
2017 brought the next big shock.