Ashok Leyland launches innovative LCV dealership in Siliguri to enhance customer experience in West Bengal

In a strategic expansion, Ashok Leyland has launched its latest Light Commercial Vehicle (LCV) dealership in Siliguri. West Bengal The facility is the company’s fifth LCV distributor in the region. This reinforces Ashok Leyland’s commitment to enhancing customer service and satisfaction… Located at Eastern Bypass Road, their channel partner, Happie Trucking, operates the new dealership. At the same time, the main service and spare parts facility is conveniently situated in Debgram, ensuring easy accessibility for customers.

This new distributor has advanced technology and equipment. It includes a quick service lane designed to reduce customer wait times. This sophisticated infrastructure has been specifically designed to support Ashok Leyland’s LCVs, including popular models such as Bada Dost, Dost, Partner, MiTR, and others. The service infrastructure and trained workforce will help dramatically enhance the overall customer experience.

Viplav Shah, Head of LCV Business at Ashok Leyland, expressed his enthusiasm in strengthening the company’s presence in West Bengal and Eastern India. He noted that the region is critical to the company’s operations. and express opinions about the increasing demand for vehicles. ‘Dost’ in particular was a success. With the newer ‘Bada Dost’, Shah revealed that around 70% of customers returned for service even after the warranty expired. This shows a high level of customer retention and customer loyalty to their products.

The LCV lineup from Ashok Leyland distinguishes itself with a diverse portfolio designed to meet various operational needs. The Bada Dost range features a new modular platform with four variants, i2, i3+, i4, and i5, all powered by an 80 hp BS6-compliant engine. These models are designed for profitability, offering superior payload capacity and loading space, making them ideal for businesses focused on maximizing earnings.

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On the other hand, the Dost range, which includes the Dost Lite, Dost Strong, and Dost Plus models, has proven to be a reliable choice among commercial vehicle operators. These models have displayed endurance and performance through years of service in the Indian market. The Partner truck, available in both 4-tyre and 6-tyre configurations, caters to the 3.5 to 4.8-ton payload segment with versatile load body options of 10 to 17 ft, showcasing international engineering excellence.

Affordability is a key attribute of Ashok Leyland’s LCV lineup, with pricing designed to suit various business budgets. The Bada Dost i5 begins at ₹10,98,000, while other variants are competitively priced, ranging from ₹8,59,000 for the i2 model to ₹10,44,500 for the i4(LNT) variant. The Dost range starts from ₹7,92,000, and the Partner truck is priced starting at ₹17,00,000, representing a strong value proposition for businesses looking to invest in commercial vehicles.

Furthermore, Ashok Leyland boasts an extensive service network, with over 1,700 exclusive outlets and authorized service centers positioned every 75 km along major highways, ensuring comprehensive support for LCV owners. This diversity makes Ashok Leyland’s LCV a strategic investment for businesses focused on profitability and efficiency.

In conclusion, Ashok Leyland’s new store in Siliguri is not just a strategic expansion. which shows commitment to providing quality service customer satisfaction And the future is bright for light commercial vehicles in West Bengal.

Source By:- https://trucks.cardekho.com/