Fast Track plans a Uber like app based service for trucks
Stung by the high-gear drive of app-based cab aggregators, 13-year old radio taxi company Fast Track has begun enlisting commercial vehicles for cargo transport in Chennai, a market where Ola, TaxiForSure and Uber have made inroads.
Fast Track belongs in the legacy crop of radio taxis that number over 10,000 in Chennai.
Born in an era of the call-centre boom, its cabs are hailed mainly by call and aggregated on upfront payment by the driver each month, a model the new-age players gave a wide berth to enable quicker aggregation. To catch up with competition, Fast Track has cut charges and discounts orders that stream in through its app.
The cargo transport venture being tested over the last one month has done away with the subscription method Fast Track follows in the taxi space. Commercial vehicle owners need not pay a charge each month to receive orders from Fast Track or part with a portion of earnings from transport. Its model is similar to how Ola has expanded to categories such as the auto rickshaws and the black-and-yellow cabs in Mumbai.
Fast Track has started this drive with 150 vehicles, all light commercial vehicles from Ashok Leyland, Mahindra & Mahindra, and Tata Motors. Although there are no targets, the business potential from freight forwarders, small shops, movers and packers, and even retail customers has been encouraging. The vehicles come at rates as low as Rs 300 for a 10-km trip on a Tata Ace to the Ashok Leyland Dost that will cost Rs 3,125 for a 15-hour validity for 150 km. The Tata Ace already receives about 75 enquiries a day .
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