When 1+1 Became 11: How We Split Roles to Build TruckSuvidha
In the early days of TruckSuvidha, both of us — Amit and Ishu — realized that building a startup is not just about having a great idea. It’s about execution, learning new playbooks, and...
Author: Ajay Bali
When Investors Entered Our Journey for the First Time
📍 November 2014 Just two months after launching TruckSuvidha publicly, we had our first brush with something we had only heard about in startup stories: investors. Coming from a business family background, our definition...
What We Learned When Someone Copied TruckSuvidha – The Copycat Challenge
When we launched TruckSuvidha, our vision was clear – to create India’s first digital logistics marketplace, a truck and load matching platform where the demand side (industries, SMEs, MSMEs, brokers, transporters, 3PLs, etc.) could...
The First Market Reality Check
The website was up. The platform was functional. The team was confident. After our first public appearance, the assumption was clear: “Now that the system is live, adoption will begin.” But when we hit...
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