Money Will Be Needed… And It’ll Be Needed Everywhere
After setting up the name and building the first version of the product, Ishu and Amit had one more reality to face — the one that every Business eventually runs into. The real challenge...
Author: Ajay Bali
From Product to Legal Identity
With the platform slowly taking shape, Ishu and Amit found themselves at a stage every startup founder eventually reaches. They had built a functional product. It had a name. It had users. But then...
From Idea to Identity — How TruckSuvidha Started Reaching the Roads
“Ab Log Aayenge Kaise?” After finalizing the name TruckSuvidha, Ishu and Amit stood at the edge of a quiet but powerful realization: They had an idea. But now came the bigger question: “Thik hai…...
A Name from the Road, Not the Room
The day before had ended with silence. They had walked through truck mandis and union offices, not to pitch anything — but just to understand. Drivers, brokers, fleet owners — all going about their...
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