Gearing Up When the Road Gets Tough – Lessons from the TruckSuvidha Journey

After everything we had already been through, we reached a point where one thing became very clear. The on-demand side of the logistics business was not going to revive anytime soon unless the ecosystem returned to pre-COVID normalcy. But expenses were running as usual, responsibilities were increasing, and salaries had to be paid on time.

At TruckSuvidha, we have always followed one simple principle. When people join the journey and put their belief in you, you do not abandon them when things get difficult. Giving pink slips was never our default policy unless there was a major, unavoidable reason.

But reality was harsh. Revenue was slow. Visibility was low. And it was evident that the situation was not going to improve overnight.

So we did what startups are meant to do – we hacked survival.

Hacks That Helped Us Stay Afloat

These were not textbook strategies. These were ground-level decisions taken to keep the company and the team together.

• We requested rental discounts from landlords and facility partners. With god’s grace and strong relationships, many supported us.
  
• We went back to our past customers and requested them to bulk-buy our services. We offered them great deals, and they agreed because trust had already been built over years.
  
• We reworked payment cycles and prioritized essential expenses.
  
• We explored alternate revenue streams that could start immediately instead of waiting for large enterprise closures.
  
• We focused on services that required low turnaround time and minimum capital exposure.
  

These actions did not solve everything, but they bought us time – and sometimes, time is the most valuable asset for a startup.

Also Read:- When Investors Entered Our Journey for the First Time

A Journey Full of Ups and Downs – From Day One

This phase was not an exception. It was part of a pattern we had been living since the beginning.

• Early days when convincing transporters to use technology felt impossible.
  
• Sudden team exits when there were no backups.
  
• Industry reforms like GST that disrupted existing traction.
  
• Building social initiatives like Ustaad while still trying to sustain a business.
  
• Raising funds while learning branding, compliance, and governance from scratch.
  
• COVID freezing demand, disrupting pilots, and wasting months of planning and investments.
  
• External dependencies failing at the worst possible time.
  

Not everything failed because of wrong decisions. Many things failed because external factors were beyond anyone’s control.

And this is an important truth every founder must accept.

Why Founders Must Always Be Ready to Gear Up

Startups are not built only on product or funding. They are built on adaptability.

• Policies can change overnight.
  
• Markets can shut down without warning.
  
• Customers can disappear temporarily.
  
• Revenue models can break.
  
• Teams look to founders for stability even when founders themselves are unsure.
  

What matters is not how perfectly you planned, but how quickly you gear up when the plan stops working.

At TruckSuvidha, every downturn forced us to evolve. Sometimes through cost optimization. Sometimes through new verticals. Sometimes through community-driven initiatives. Sometimes through pure resilience.

Read More:- When Progress Slows – But the Journey Does Not Stop

The Road Ahead

Our journey has seen many highs and many lows. Each phase shaped us into a more grounded, more practical, and more responsible organization.

And if there is one thing this journey continues to reinforce, it is this:

• Problems will always come.
  
• External shocks will always exist.
  
• But startups that survive are the ones that keep moving, keep adapting, and keep believing.
  

TruckSuvidha is not a story of smooth execution.
It is a story of gearing up, again and again, no matter how rough the road gets.