When Responsibility Became Heavier Than Revenue

As the lockdown months progressed, reality hit harder on another front.

Expenses did not stop.
Servers needed to run.
Support lines needed to stay active.
Operations had to continue.

But revenue slowed down drastically.

Across the country, people were losing jobs. Businesses were shutting down. Cash flow was uncertain everywhere.
And in the middle of all this, we had a responsibility we could not ignore – our team.

These were the same people who had stayed awake nights during the crisis, answering calls from stranded drivers and transporters.
Telling them to leave or putting work on pause was never an option.

Salaries had to be paid.
Even when income was not coming in.

This is one side of entrepreneurship that rarely gets talked about – when leadership is not about growth or scale, but about standing by your people when things are toughest.

Support That Came at the Right Time

During this phase, we reached out to the Foundation for Innovation and Technology Transfer (FITT), IIT Delhi.

We shared our journey honestly – what we were building, the work we were doing for the logistics ecosystem, and the role we were playing for truck drivers and essential supply chains during the crisis.

They believed in the intent.
They believed in the impact.

FITT, IIT Delhi extended their support and guidance at a time when belief mattered more than money.
That support helped us stay focused, continue operations, and keep moving forward without compromising our values.

For us, it was not just institutional backing.
It was reassurance that the work we were doing truly mattered.

Also Read :- When India Locked Down and Trucks Stopped Moving – The Chapter That Changed Everything

When a Single Platform Became a Single Point of Failure

Just when we thought we were managing things, another shock came in.

Our mobile app was suddenly removed from the Google Play Store.

No warning.
No clear explanation.
No direct contact point.

At a time when physical movement was restricted and digital channels were the only way to reach users, losing the app felt like the ground slipping from under our feet.

Transporters were calling.
Drivers were asking questions.
And suddenly, our primary touchpoint was gone.

This exposed a hard truth – over dependency on a single platform can be dangerous for any startup.

There were days filled with frustration, anxiety, and uncertainty.
Emails went unanswered.
Support tickets took time.
The process felt slow and mentally exhausting.

But sitting back was not an option.

Choosing Action Over Panic

As founders, we learned that panic does not solve problems.
Action does.

We started digging deep into policies, compliance requirements, and technical guidelines.
We connected with people who had faced similar situations.
We fixed gaps, updated documentation, and corrected what was required.

It took time.
It took patience.

But eventually, our app was reinstated on the Play Store.

That moment was not just a technical win.
It was a reminder that problems will keep coming, but solutions always exist if you stay calm and persistent.

Read More:- When Farmers Struggled, and Trucks Stopped – The Birth of Kisan Sabha and a New Chapter for TruckSuvidha

What This Phase Taught Us

This period left us with lessons that still guide TruckSuvidha today:

• Revenue may fluctuate, but responsibility towards your team should not
  
• External support systems matter more than you realize
  
• Never build your business dependent on a single platform
  
• Mental pressure is part of the founder journey – resilience is not optional
  
• Problems are guaranteed, solutions are a choice

The journey is never about avoiding challenges.
It is about finding solutions, again and again, even when the odds are against you.

And that mindset is what kept TruckSuvidha moving forward.