Money Will Be Needed… And It’ll Be Needed Everywhere

After setting up the name and building the first version of the product, Ishu and Amit had one more reality to face — the one that every Business  eventually runs into.

The real challenge now was: how do we turn this into a working product — and keep it running when the costs begin to show up from all sides?

And as they sat down to think, one thing became clear:

“Har jagah paisa lagne wala hai.”

Because whether it was a small startup or a growing company, you can’t run it alone.

The Cost of Making Things Real

They knew it from the beginning — they would need people.
People to help build the system.
People to support the services.
And that meant one thing: fixed expenses.

There were no shortcuts here.

They would need:

• A place to work from — and that meant rent
• People to handle calls and queries
• Technology infrastructure
• Tools and systems to support daily operations
  

Coming from a business family Ishu and Amit knew  how the basic structure of a business brought its own list of costs.

And that list was growing.

Where Will the Money Come From?

With each discussion, a single question kept coming up:

“To make this product work, we’ll need money.”
“But where is that money going to come from?”

It was a natural question.
One that most early-stage founders ask themselves at some point.

After thinking through different possibilities, one decision stood out clearly.

They decided to fund the business themselves.

No loans.
No external investment at that stage.

Just their own savings — and full commitment.

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Starting with Their Own Money

They began slowly, with what they had.

Spending on what was absolutely necessary:

• Setting up the basic structure
• Paying for the minimum resources
• Making sure the product could at least start working
  

They invested in the first stages from their own pockets.

They didn’t know how long it would sustain.
But they were sure of one thing:

“Let’s start. Let’s not stop just because of the money.”

And with that belief, they moved forward.

Not All at Once — But Step by Step

It wasn’t about putting in a big amount at once.

They didn’t go into heavy planning or fancy budgeting.

They just looked at what was required in the moment — and spent accordingly.

Whether it was buying a small service, arranging a support tool, or getting help for some task —
they spent only where it was absolutely needed.

They knew they’d have to keep adjusting, depending on what came next.

Because that’s how real-world startups survive — by being aware, careful, and committed.

One Clear Thought

When they looked at their decision again, it became even more clear:

“Whatever happens, we’ll handle it. We’ll earn from one part, and invest in the next.”

They didn’t expect profits overnight.
They weren’t chasing big launches.

They were just getting started — honestly, slowly, and with their own effort.

And that’s how the foundation of the journey was laid —
Not with outside help.
But with belief and personal investment.