The Turning Point – When We Discovered What We Didn’t Know

For years, we believed we were doing almost everything right.
TruckSuvidha was growing in the logistics ecosystem, customers trusted us, and transporters appreciated our solutions.
Inside the transport and trucking world, we were well known.
We had built credibility, loyalty, and genuine relationships.

But it was only when we stepped into the structured startup ecosystem that we realised a hard truth:

Knowing your industry deeply is very different from knowing how to build a scalable startup.

This realisation hit us when we joined AIC BIMTECH, and what followed was one of the most intense learning curves of our journey.

Entering AIC BIMTECH – Opening a Door to a New World

AIC BIMTECH was more than an incubation center.
It became a mirror – showing us what we had mastered and what we had completely missed.

In logistics, we knew the language of the highways, the pain points of drivers, the chaos of mandi supply chains, and the daily struggles of transporters.

But fundraising?
Investor psychology?
Brand building?
Startup storytelling?
Pitch decks?
Market positioning?
Growth architecture?

We had never explored these parts of the journey.
We had been busy solving ground level problems – load matching, transporter visibility, customer trust building, GPS tracking, and operational gaps.

AIC BIMTECH made us pause, reflect, and rethink the foundation of TruckSuvidha from a startup perspective.

It wasn’t that we were doing wrong things.
We were simply unaware of how much more there was to do.

Also Read:- Fueling the Next Phase-Beginning Our Fundraising Journey

Meeting the People Who Shifted Our Perspective

Some phases of life bring people who act as catalysts – they accelerate your journey by years through their guidance and wisdom.

At AIC BIMTECH, we were fortunate to meet such people.

Chittransh – The Connector, The Enabler

He was the bridge between TruckSuvidha and the startup world.
Investor connects, networking frameworks, pitch preparation, fundraising expectations – he guided us in areas we had never seen closely before.
He taught us that networking is not about quantity, but about building meaningful relationships.

Anil Singh – The Pillar of Support

At a time when market competition was brutal and pressure was rising, Anil became a much needed support system.
His belief, encouragement, and honest feedback acted like oxygen during phases when we questioned ourselves.
Every startup needs someone like him – someone who sees your potential even when you are tired or overwhelmed.

Abhinav Rawat – The Brand Mind

We had always believed being well known in logistics was enough.
Abhinav helped us understand that brand building is a different science –
consistent messaging, digital presence, storytelling, perception management, user trust loops.
He helped us think beyond being a service provider – and start positioning TruckSuvidha as a brand with a voice and a personality.

The Startup Peers

The other founders we met there were fighting their own battles.
Different ideas, different industries, but the same hunger.
Being around them created an environment of shared learning, shared problems, and shared growth.

This community gave us strength.
Because in startups, sometimes you just need to know that others are struggling too – and still moving ahead.

Read More :- Honoring the Real Drivers of Indian Logistics: The Story of USTAAD

The Reality Check – Competing With Funded Giants

Outside the incubation walls, competition was tightening every single day.
Well funded companies were burning money aggressively, acquiring customers at any cost, and expanding at breakneck speed.

We were bootstrapped, growing sustainably, and building value ethically.
But the market wasn’t always fair.

There were players who:

• Undercut prices
  
• Dumped cash into discounts
  
• Tried to overpower smaller players
  
• Hired in large numbers
  
• Bought customer loyalty with money
  

For us, this wasn’t just competition – it was survival.

We understood that real, long term growth required proper capital.
But we weren’t looking for shortcuts.

We didn’t want just funds.
We wanted investors who understood:

• the ground realities of logistics
  
• the importance of long term relationships
  
• the power of solving deep rooted supply chain inefficiencies
  
• the value of being sustainable and not just flashy
  

This wasn’t about raising money.
It was about choosing the right kind of money.