From Learning to Earning: TruckSuvidha’s First Step Toward Monetization

For the first six months of TruckSuvidha, the journey was filled with learning, experimentation, and constant improvisation. Every day brought new insights.

On one side, Ishu was deep-diving into the startup world – attending events, meeting investors, learning about valuations, equity, dilution, and all the jargon that came with the ecosystem. On the other side, Amit was grounded in execution – applying business fundamentals from our family background, building relationships with logistics players, and ensuring that TruckSuvidha added real value in the market.

The best part?
These two approaches were never isolated. Every evening, discussions would flow – one sharing what was happening in the world of startups, the other bringing real customer and market feedback. Together, it was a cycle of learn → discuss → improve → execute. That rhythm became the engine of TruckSuvidha’s growth.

Also Read:- When Investors Entered Our Journey for the First Time

But by early 2015, we realized something critical:

🚚 Traction is great. People were using and liking the platform.
💸 But traction without revenue is not sustainable.

It was clear to us – from FY 2015–16, TruckSuvidha had to start monetizing. The question was: how do we charge while keeping adoption intact?

This was the next big challenge.
Not just building a digital logistics platform, but building a business model that could sustain itself and grow.

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We began exploring:

• Which side of the marketplace should pay?
• What value-added services could be introduced?
• How do we ensure logistics stakeholders see ROI, not just convenience?

For us, this was a turning point. Building a company is not just about solving a problem – it’s about ensuring the solution funds itself and survives in the long run.

That’s when our focus shifted: from learning to earning.
And with that, TruckSuvidha entered its first phase of monetization.