Resistance, Realities & Readiness — What the Beta Phase Taught TruckSuvidha

After 20 days of actively reaching out to over 5,000+ transporters and industrial connections from their earlier survey, the TruckSuvidha team found themselves at a critical turning point.

The feedback wasn’t one-sided anymore.
As calls went out and registrations began, the market started to shift its tone.

Some transporters responded with excitement:
🗣️ “This sounds like a great idea. Tell us how it works!”

But others grew cautious:
🗣️ “Are you going to start charging now? You said something else during the survey…”

There were even those who brushed it off entirely, second-guessing the intentions.

🚨 Reality Check: Survey vs. Reality

This was one of the earliest signs that the ground-level reality is very different from survey enthusiasm.
The feedback was real, raw, and often contradictory.

It taught the team a crucial lesson:

Surveys give you data. But real business gives you resistance.

💬 Biases Faced by the Team — Especially the Women

One unexpected form of resistance came in the form of bias.
At the time, TruckSuvidha’s initial outreach team largely consisted of female members.

On several calls, they were met with condescending remarks like:
🗣️ “You’re going to run a transport business? Women in logistics? Really?”

It was a stark reminder of the mindset deeply rooted in parts of the logistics industry —
where women were still seen as outsiders in what was considered a “male-dominated space.”

But instead of backing down, this only strengthened the team’s conviction.

“If they think women can’t run logistics — let’s prove them wrong.”

This moment became a turning point, not a roadblock.

Also Read :- From a Small Town Office to a Growing Network: What Launch Day Really Taught Us

💡 Mixed Emotions, But Forward Momentum

The team’s morale naturally went through highs and lows.
Some days brought wins, others brought pushback.
The emotional toll was real — especially for a young team working on limited resources, chasing a large vision.

But leadership stood firm.
They knew the system was shaping well internally.
So a decision was made:

👉 Launch the beta system publicly on 1st September
👉 Keep it simple, but go live.
👉 Let real users experience it.

There was no huge event or grand stage.
Just a focused, determined team — ready to put their work out into the real world.

📍 The Takeaway

TruckSuvidha’s beta phase wasn’t just about product readiness.
It was about team resilience, challenging stereotypes, and facing uncomfortable realities in the logistics sector.

They didn’t just launch a product.
They confronted an industry mindset — and kept building anyway.