Our First Public Appearance Taught us One Thing — in Logistics, Trust Travels Faster than Technology

In the beginning, the plan for TruckSuvidha was straightforward — start small, go step by step, and see where it leads. . But even in those early days, there was a thought in the founder’s mind: Why not take this to a bigger platform?

Around that time, a friend, Rahul Vermani from IIT Kanpur, entered the picture. Rahul was returning from his campus when the idea came up. He suggested something that would change the launch plan entirely — Why not introduce TruckSuvidha at IIT Kanpur’s tech fest?

Rahul took the idea forward, spoke to his team, and soon the answer came back: “Yes, we can do it.”
And that’s how the decision was made — TruckSuvidha would make its first public appearance at IIT Kanpur.

Also Read:- TruckSuvidha: When the Wheels First Turned — August 2014

For the first time, the website was live and accessible to everyone. Anyone who wanted to book a truck, send goods, or connect with transporters could now try it themselves.

At that moment, it felt like the journey was about to take off. The belief was simple — launch the website, and people will start using it immediately. But soon, reality set in.

It didn’t work like that. A website doesn’t succeed just because it exists.
It needs promotion.
It needs presence.
It needs connection.

Read More:- TruckSuvidha’s Beta Phase & the Bias They Faced

The team realised that to make TruckSuvidha work, they had to step out from behind the screens. They had to be on the ground — meeting people, building relationships, and understanding their needs.

It was a lesson that hit hard, almost like a glass shattering. The assumption that “build it and they will come” broke instantly. The truth was clear: success in this space depended not just on technology, but on trust.

From that moment, the approach shifted. Before scaling up, they decided to understand the public’s demand more deeply — to observe, listen, and then move forward with the right plan.