From a Small Town Office to a Growing Network: What Launch Day Really Taught Us

After months of planning, searching, and sleepless nights — the team was finally in place.
Amit and Ishu had a working system. A belief. A brand name.
Now came the next big step: making it real in the eyes of the world.

Setting Up the Headquarters — Not Fancy, But Focused

Most people expect startups to begin in coworking spaces or tech parks.
TruckSuvidha didn’t.
It started in Yamunanagar — a place far from startup noise, but close to the ground reality.

Why Yamunanagar?
Because it’s where the team belonged.
It was cost-effective, connected to transporters, and more importantly — it kept them rooted.

They didn’t have glass doors or lounge chairs.
But they had what mattered:

• A team willing to show up every day.
• A space where trust was being built, one call at a time.
• Walls that echoed both frustration and belief.

Making It Real — With What We Had, Not What We Wanted

Once the space was locked, most startups might’ve hired vendors to do the rest.
But not Amit and Ishu.

They didn’t outsource the setup.
They rolled up their sleeves and started doing it themselves.

From identifying the right systems, setting up basic networks, to arranging power backups — every detail was figured out in-house.

Not New. But Reliable.

Instead of spending on shiny new computers, they made a smarter call —
They sourced high-performance second-hand corporate systems from local sellers.

Friends pitched in.
Family helped with furniture and wiring.
It wasn’t showroom-perfect — but it worked beautifully.

And while the office was being assembled piece by piece, the website — the real product — was quietly being built in parallel.

Also Read:- No Office, No Brand — Just a Vision: Building the First TruckSuvidha Team

Setting the Foundation Took Time — But It Was Worth It

The entire process — from lease paperwork to system setup — took nearly 1.5 months.
But even before it was fully ready, something unexpected began to happen.

Building the Culture — Before the Product

While onboarding the earliest team members, the founders didn’t start with laptops and design briefs.
They started with conversations.

They’d sit with the new team in half-built rooms or near construction zones, asking questions, sharing the vision, and inviting ideas.

And slowly, something magical happened.

The team didn’t wait for instructions — they started creating.
Designs. Flows. Screens. Structures.

It wasn’t just about joining a job.
They felt like co-creators — not employees.

Starting Simple — But Listening Deeply

Once the office was ready, TruckSuvidha didn’t go all out with launches.
They began operations with minimal facilities — but maximum involvement.

The team started taking real calls from real users.
They didn’t guess what the market wanted — they asked.

And feedback started pouring in — directly from transporters, drivers, and logistics agents.

That’s how the platform took shape —
Not from strategy decks, but from actual voices on the other side of the line.

Coming Up Next: The First Days Before Launch

In the next part of the story, we’ll go back to the real beginning:

• How the earliest users reacted
• The first time a booking came in
• The nerves, the energy, and the hope that quietly powered TruckSuvidha in its earliest days