No Office, No Brand — Just a Vision: Building the First TruckSuvidha Team

When people talk about startups, they usually talk about the idea.
The spark.
The moment something clicks.

But what happens after the idea — when reality starts knocking with questions like:
Where will we work? Who will join us? Will anyone even believe in what we’re building?

That’s the part of the journey most startups don’t talk about.
But TruckSuvidha did live it — and it’s a story worth telling.

The Foundation Was Ready. But the People Were Missing.

Amit and Ishu, the founders of TruckSuvidha, had done what many startup dreamers do in the first lap —
They finalized the idea.
They locked in the brand name.
The product was in process.

Everything was ready on paper.

But when they sat down to plan next steps, the realisation hit hard:

“This can’t move forward unless we have people.”

That’s when the questions started piling up — not the big, strategic ones, but the small, nagging ones that every early-stage founder faces.

Where do we hire from?
Where will people sit?
Will anyone take us seriously without an office?

Not Every Office Has Shiny Floors

Before hiring even began, Amit and Ishu were stuck with a basic yet critical decision — where should the company operate from?

Delhi seemed like a solid option. So did Gurgaon. Even Ghaziabad came up.
But then there was Yamunanagar — their hometown.

Each location had pros and cons.
But as early-stage founders with limited resources, they had to think smart. The office didn’t need to be fancy — it needed to be functional, accessible, and real.

“We weren’t looking for glass cabins.
We were just looking for a space where people could believe, ‘Yes, something real is being built here.’”

Also Read:- A Name from the Road, Not the Room

Hiring in a Startup Isn’t Just Hard — It’s Personal

Once the space was sorted, the next challenge began: finding the first team.

And here’s where things get messy for most startups.

Posting a job on a portal doesn’t magically bring the right talent.
Convincing someone to join an unknown company with no office photos on Google? That takes effort.

Luckily, help came from an unexpected source — a local man named Amit, who ran a small computer center. Through his network, the founders were introduced to manpower consultancies and local job seekers.

These connections weren’t fancy, but they were real.

And that made all the difference.

Explaining the Vision — Again, and Again, and Again

Back in those days, talking about a digital truck booking platform was like talking about flying cars.

People were skeptical. Curious. Even confused.

“You want to book trucks… online?”
“Who’s going to use this?”
“This will never work — truckers don’t use apps.”

Each interview became a pitch.
Each candidate was a chance to explain the ‘why’ of  TruckSuvidha.

And more than once, the founders walked out of interviews wondering if anyone would believe in what they were trying to build.

Logistics? For Girls? Really?

Just when they thought things couldn’t get more challenging, another kind of question started showing up — mostly from female candidates.

“You’re hiring for logistics? But how will girls work in logistics?”
“Are we going to work from a shop?”
“What if you shut down after I join?”

Some laughed nervously. Some politely declined.
Others listened, but weren’t sure whether to trust what they saw.

It became clear — this wasn’t just about hiring.
It was about asking people to trust a company that didn’t exist yet — at least not visibly.

And that trust had to be earned, one conversation at a time.

175+ Interviews. 7 Team Members. One Belief System.

Over the next few weeks, the team met more than 175 candidates.
Only 7 made it through.

These weren’t just hires. They were the first believers.

They didn’t come in because of big paychecks or brand logos.
They joined because something about the vision felt right.
Because even in that half-built office and under-construction plan, they saw a spark worth backing.

These 7 people asked tough questions.
They challenged decisions.
They gave feedback when it wasn’t asked.

And slowly, silently — they helped turn TruckSuvidha into something real.

What Other Startups Can Take From This

If you’re a startup founder reading this, wondering how to get your first hire or where to even start operations — this story isn’t just a memory. It’s a map.

Here’s what TruckSuvidha’s journey teaches us:

• You don’t need a flashy office to start. You need a functional one.
• Your first hires won’t join for perks — they’ll join for purpose.
• You’ll face doubts — not just from outsiders, but from candidates. That’s normal.
• Keep explaining the ‘why.’ You’ll get tired of repeating it. Do it anyway.
• Trust is your first currency. Build it with honesty, not polish.
  

The Real Startup Foundation Isn’t Just Code or Capital — It’s People Who Choose to Believe

TruckSuvidha wasn’t built in a day.
It wasn’t even built with just an idea.

It was built by the people who walked into a small office, listened to an unfamiliar pitch, and still said — “I’ll join.”

And if your startup is at that same stage right now — stuck between interviews and office rent, trying to find your first 5 believers —

Then just know:
That’s how every real journey starts.