From Idea to Identity — How TruckSuvidha Started Reaching the Roads

“Ab Log Aayenge Kaise?”

After finalizing the name TruckSuvidha, Ishu and Amit stood at the edge of a quiet but powerful realization:

They had an idea.
But now came the bigger question:
“Thik hai… humne soch liya. Par log aayenge kaise?”
How will people even reach us?

And they weren’t talking about marketing strategies.
They meant real, on-ground reach.

• How would a truck driver on a highway call them?
• How would a broker with a keypad phone connect?
• How would someone without the internet even know they exist?
  

💡The Ground Reality Was Clear: Internet Alone Won’t Work

Early surveys revealed a simple truth:
Most people still used basic phones.
Smartphones were rare.
The internet was costly — and often misunderstood as something that “only worked on computers.”

So, the team focused on what would actually work.

🌐 A Website Wasn’t a Luxury — It Was a Starting Point

An app was too early.
But a website? That was a necessity.

A place people could:

• Search
• Visit
• Understand
• Maybe, start trusting

That’s when they met Ajay Maurya — Ishu’s college friend and collaborator from many live projects.
He was running his own agency back then and stepped in to build the first version of the TruckSuvidha website.
Not just as a vendor — but as someone who truly believed.

🎨 Designing the Identity

They weren’t designers.
But they understood one thing clearly:
“Jo dikhega, wahi bikhega.”

So, they began sketching logos, testing colors, and visualizing what TruckSuvidha should feel like.
It wasn’t perfect.
It wasn’t built in a studio.
But it was theirs.

An identity — built with patience, feedback, and belief.

☎️ And Then Came the Phones

They knew something else:
This industry runs on calls.
From the biggest logistics company to the smallest booking agent — everything moves on phone calls.

So, they decided:
“Let’s allow truck bookings via calls.”

They partnered with Sachin Verma, a friend who helped them with cloud telephony — setting up a system that could work across India, anytime.

Sachin didn’t just help them set up a number —
he custom-developed features that weren’t available in the existing software his company provided.
He went the extra mile — and that made all the difference.

📲 But How Do We Share Updates?

Bookings were live.
But then came the next question:
“How will we update users without the internet?”

The answer? SMS.

Even on highways, in no-network zones, or on feature phones — SMS works.

They approached ValueFirst, a top SMS platform.
Not only did they provide the service —
They also guided the team, explained how to separate transactional vs promotional messages, and helped make the integration smooth.

That SMS setup became a breakthrough in reaching drivers and agents on the ground.

Also Read:- A Name from the Road, Not the Room

🚛 Slowly, It All Came Together

What started as a simple question —
“TruckSuvidha karta kya hai?” —
was now becoming something real:

• A name they could search
• A logo they could recognize
• A number they could call
• An SMS they could receive

They didn’t launch with an app.
They didn’t spend on ads.

They just built what people needed —
one small, practical step at a time.

🤝 The People Who Made It Possible

Startups don’t grow alone.
They grow with people who show up when it matters.

People like:

• Ajay Maurya, who helped build the digital face of TruckSuvidha
• Sachin Verma, who didn’t just provide a service — he customized it
• ValueFirst, who didn’t just sell SMS — they guided the journey

These are the kinds of people who lift your startup —
not just with tools, but with belief.

This is why a startup isn’t just a product.
It’s a journey of people, trust, and time.
And in that journey, everyone goes together.