Tata Motors launches ‘PRIMA truck’ in Bangladesh

Tata Motors, India’s largest automobile manufacturer has launched four new next-generation PRIMA heavy commercial vehicles for the very first time in Bangladesh, with partner Nitol Motors Limited.

Setting new benchmarks in styling and features, the next-generation Tata PRIMA is a combination of power, world-class performance, fuel efficiency, superior technology and safety. The Tata PRIMA has been built with technical inputs from across the world – an Italian cab design, engine technology from the USA and Europe, gearbox expertise from US and India, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the ‘World-Smart Truck’ by Tata Motors.

The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape in Bangladesh’ and consisting of a series of configurations on the PRIMA platform. In the Tipper segment, Tata Motors introduced the PRIMA LX 2523.K, whereas in the Cargo segment, Tata Motors introduced the PRIMA LX 2523.T, PRIMA LX 4023.S and PRIMA LX 4923, all of which have different combinations of drivelines, meeting end-user requirements for varied applications.

The Prima LX 2523.T and Prima LX 3123.T are the first products to extend the Prima DNA into the multi-axle trucks category with a GVW of 25 tonnes and 31 tonnes, come with a high performance Cummins ISBe 5.9 common rail engine generating 230 hp. The PRIMA LX 4023.S & PRIMA LX 4923.S are single axle and twin-axle tractor heads with proven Cummins ISBe engine that delivers plenty of power along with greater efficiency – the perfect combination to increase your returns. Tipper Construck Prima 2523.K LX is specially designed with world-class features that ensure maximum power and productivity.

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A multiple award-winning range of trucks from Tata Motors, the Tata Prima is today available in different trims, including multi-axle trucks, tractor-trailers and tippers, apt for several applications, thus meeting varied end-user requirements. A combination of increased productivity and longer life makes the Prima range an indispensable asset – be it to large captive users, miners, transporters or owner-drivers who operate small fleets. With the range extending upto 49 tonnes and engine options upto 380 bhp, the Tata Prima is an ideal work horse for movement of goods and material across distances and terrains.