From Product to Legal Identity
With the platform slowly taking shape, Ishu and Amit found themselves at a stage every startup founder eventually reaches. They had built a functional product. It had a name. It had users. But then...
Author: Ajay Bali
From Idea to Identity — How TruckSuvidha Started Reaching the Roads
“Ab Log Aayenge Kaise?” After finalizing the name TruckSuvidha, Ishu and Amit stood at the edge of a quiet but powerful realization: They had an idea. But now came the bigger question: “Thik hai…...
A Name from the Road, Not the Room
The day before had ended with silence. They had walked through truck mandis and union offices, not to pitch anything — but just to understand. Drivers, brokers, fleet owners — all going about their...
The Ones Who Drove But Were Never Heard
A Visit That Was Just to Understand One of those earlier conversations ended with a thought that lingered: Can we make online truck booking Possible? But the next step wasn’t writing code or designing...
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